In the last 10 years, due to the great benefits yoga represents for the individual and the community, there has been a boom in the Yoga world.

We should consider that Yoga is not only a physical discipline but also a lifestyle that includes activities such as book reading, web content and DVD selections, specific yoga destinations, yoga clothing, nutritional habits, environmental concerns, holistic health treatments, philosophy and more.

If you think your hotel, restaurant, store, web site, magazine, product, business fits into the Yogic profile, but you haven't include the Yoga label on your image and content, don't stay behind. Yoga Multimedia can help you in that issue designing, creating and promoting yoga activities and programs like retreats, workshop, classes, meditations and conferences at your facilities or creating image and content design like videos, articles, posters, t-shirts and more for your communication kits. Consult YM.

Take a look to this interesting facts :

Just in 2008 a big market study by the most important yoga magazine in US was published.

This study threw very interesting marketing numbers :

- The 6.9% of adults in US, about 15.7 million people, practice yoga, spending $5.7 billion a year on yoga classes and products.

- The yogis are educated people 70% with college degrees and 30% post graduated.

- Their professional incomes goes from 75,000 USD a year for the 44% and over 100,000 USD a year for a 30%.

- 40% has from 18 to 34 years old, another 40% from 35 to 54 years old and the resting 20% over that.

- Around 70% are women.

This numbers increased in 87% from the previous study 4 years behind and has increased considerably from 2008 until now.

On other studies :

- In Canada it was the 5.5%, around 1.4 million people in 2005 practicing yoga. Of the 1.4 million Canadians, the fastest growing segment is the 18-34 age group, which increased by a remarkable 25.7% in one year.

- In the US alone, the number of facilities offering yoga went up from 31% in 1996 to 85% in 2002.

- According to sociologist Paul Ray's estimates, the number of people practicing yoga alone in the United States was at least 28 million in 2003. Paul Ray is a member of the Board of Directors of Gaiam, a large wellness industry conglomerate.

- The market for yoga in particular has grown tremendously, as it is estimated that Americans now spend $27 billion annually on yoga products and a simple search for "Yoga" books on Amazon.com turns up 18,700 results.

This numbers comes just from the US and Canada, but remember Yoga is a global phenomenon and its growing community is everywhere in the world.

Read Yoga Journal article.

Read Namasta resources and statistics on wellness.